About CJ
CJ Hetherington co-founded Limitless in 2023 and is Chief Executive Officer of Limitless Labs, the company behind it - a prediction market built on Base where traders take positions on short-dated outcomes, from the next move in an asset’s price to sport and politics, settling instantly with no liquidation risk. It is now the largest prediction market on Base, running around $2 billion a month in volume with a user base weighted towards Asia Pacific, and has raised $17 million: a $3 million pre-seed led by 1confirmation, a $4 million strategic round backed by Arthur Hayes’ family office Maelstrom with Hayes joining as an advisor, and a $10 million seed with Coinbase Ventures, DCG, F-Prime, Collider, Node Capital and Arrington Capital. Its pre-sale on Kaito drew more than $200 million in USDC pledges against a $1 million target, a record for the launchpad.
Before Limitless he co-founded Atlantis World, a spatial video and onboarding tool for crypto communities, ran onchain nonprofits across three continents and hosted a wartime hackathon in a Kyiv bomb shelter that Vitalik Buterin turned up to. He argues prediction markets will settle the way perpetual futures did, with several venues coexisting rather than one taking the market, and that the institutional risk-transfer opportunity is an order of magnitude larger than US sports betting. That is where agentic finance meets him directly: an autonomous agent that has to price uncertainty needs somewhere liquid to buy the hedge, and a prediction market is the closest thing to one.
Areas of Expertise
- Prediction Markets
- Digital Assets
- Market Structure
- Capital Markets
- DeFi
