
Michael Adams
Founder
Caerus (acquired by Swish Analytics, 2025)
About Michael
Michael Adams has more than 15 years of experience across sports betting, trading and market-making. After beginning his career with bet365 and FanDuel, he went on to found Caerus, a B2B sports modelling and trading business, which he built and led through its acquisition by Swish Analytics in 2025.
Following the acquisition, Michael served as Head of International Trading at Swish, overseeing international trading operations and the firm’s expansion into prediction markets. He is now researching opportunities across the evolving prediction-markets ecosystem, with a particular focus on liquidity, market structure and the convergence of traditional event trading with crypto-native markets.
Areas of Expertise
- Market Structure
- Quantitative Trading
- Capital Markets
- Digital Assets
- Data